‘There will be Fate’, the 2023-24 La Monnaie season campaign took away the first prize in the category ‘Design’ at the Creative Belgium Awards.
For 17 years, La Monnaie has been developing its campaigns in collaboration with Brussels-based Base Design. For the current season, we investigated how the central theme — the inevitability of ‘Fate’ — could be appropriately translated in the accompanying visuals and found the answer in a deliberate loss of human control over their creation. La Monnaie content writers and dramaturges reduced the plot of each opera to a single tagline, which was then fed as a prompt to artificial intelligence programmes. The result was a seemingly endless variety of images, a creative dance with the invisible forces that increasingly rule our world. Not to definitively eliminate the human artist, but to open the debate on how this new tool should be handled appropriately.
For this innovative concept, which has its counterpart in the campaign for the new 2024-25 season, La Monnaie and Base have now won the first prize in the Design category of the Creative Belgium Awards, one of the most important prizes in the creative sector.
Get out the napkins because La Monnaie is participating in The Biggest Spaghetti Fest in the World! On Saturday, November 22, we are offering 100 vegetarian meals, accompanied by a guided tour of our Workshops, in support of non-profit organisation Groot Eiland.
As part of the worldwide Breast Cancer Awareness Month, the façade of La Monnaie was lit up in pink on Sunday, 19 October. Through this symbolic gesture, our house aims to highlight what is still insufficiently known about the disease.
During a literary encounter with J. M. Coetzee on the stage of La Monnaie, Christina Scheppelmann announced that the 2003 Nobel Prize winner in Literature is writing a libretto for a new La Monnaie opera, to be premiered in the 2027–2028 season: Elizabeth Costello in limbo.
